By Larry Lynch

This morning I had the chance to meet Jenn Linn who worked with Zappos.com founder Tony Hsieh on his book of the same name, Delivering Happiness. She was giving a presentation to a group of business leaders in Orlando.

But before I go into that, first a book plug. Whether you’re a business of one or one hundred thousand, Delivering Happiness is a must-read for delivering outstanding service.

Jenn talked about designing a business culture based on employee happiness. It may sound corny but as a business owner and manager there is a lot of truth to happy employees as a business driver.

At the same time I was trying to think about how it applied to a micro-businesses like a one-person personal chef business…and it hit me. The title alone says it all.

It seems every day that someone else is launching the latest and greatest grocery and/or meal delivery service, And when I look at their sites I see pretty photos and much of the same stuff. They deliver food, finished and unfinished, but there is not experience, it is a transaction.

Personal chefs, however, DO deliver happiness with every interaction. The question is…do your clients and potential clients know that. How do you convey your passion for your business and for you personally.? What is your Personal Emotional Connection?

Hint: read the book. It’s a simple investment to give you a competitive edge.